pulling black dollars away from target sends a message to black spending

Target’s CEO stepping down after the company’s sale amidst deep cuts to DEI initiatives sends a troubling signal throughout Black communities who understand the significant spending power they hold. While every business cycle includes leadership changes and the appointment of a new CEO, it’s important to recognize that the conversation about inclusion and representation is far from over. Hiring a Black CEO alone is not the solution that the community demands. Rather, what’s needed are grocery stores and retailers that genuinely integrate the thoughts and needs of Black consumers—prioritizing food and health products that reflect our cultural preferences and support our well-being.

True inclusion can be beneficial for both corporations and communities, but symbolic victories alone do not address the root problems we face. Real change happens when Black consumers are empowered to build businesses and create opportunities that stand equal to mainstream markets. This means dismantling barriers so Black-owned brands and cultural food and health choices are accessible and celebrated—not just tokenized. Until we move beyond surface-level gestures and focus on economic empowerment through authentic representation and product inclusion, the cycle of exclusion and unmet needs will persist.